Raising the Bar on NBC4i.com

December 5, 2008

Raising the Bar

The Daily Reporter, December 6, 2008

Anne Leonard-Palmer

 In its ongoing efforts to increase visibility for Columbus Bar members in the central Ohio community, the Columbus Bar Association now has a multi-page micro-site on NBC4i.com’s 4YourLifestyle pages.

The micro-site is part of a year long advertising commitment with NBC that includes television advertising and online ads as the exclusive legal sponsor of 4YourLifestyle. The television commercials we're currently running on NBC are also directing viewers to our web pages on NBC. The increased visibility is designed to drive traffic to Columbus Bar resources such as ColumbusLawyerFinder.com, as a way of promoting our members with a positive, consumer-friendly brand.

Search engines like Google love sites with frequently updated news and content. NBC's site is full of news and is updated on a daily basis, if not hourly. Our multi-page presence on their site should boost traffic to the Columbus Bar and ColumbusLawyerFinder websites. This, combined with NBC's estimated 500,000 unique visitors per month, is certain to significantly increase awareness and traffic to all Columbus Bar businesses and services.

The site includes information and links for the general public and local legal professionals. A video is currently in production and will soon be added on the front page of the 4YourLifestyle pages.

View the Columbus Bar's micro-site on NBC4i.com.